US Latinos and the Media: Theory and Practice

by Chon A. Noriega, Guest Editor

from Jump Cut, no. 39, June 1994, pp. 57-58
copyright Jump Cut: A Review of Contemporary Media, 1994, 2006

Finally, in “Pocha Manifesto #1,” Sandra Peña-Sarmiento reclaims and redefines the Mexican derogation pocha as the socio-aesthetic principle for a new generation of Chicana filmmakers, artists and writers. Interestingly, at about the same time that Peña-Sarmiento started producing video art under the banner of Pocha Productions, Chicano Secret Service, a comedy group comprised of three recent UC-Berkeley graduates, began to self-publish Pocho Magazine, an irreverent send up of both Chicano and mainstream cultures. In 1993, the group conducted an elaborate media hoax, promoting a State of the Pocho (STOP) Summit hosted by the National Pochismo Institute (NPI). The announcement appeared in Hispanic Magazine, among other places.[3] In her manifesto, Peña-Sarmiento identifies the cultural and gender biases that operate within both the Chicano community and the national culture.

https://www.ejumpcut.org/archive/onlinessays/JC39folder/Latinos2Intro.html